Web Analytics is an umbrella term for the key metrics regarding how many users visit your website, which page(s) they look at and how long they spend on each page.
We actively monitor the analytics of your website and apply the data to inform incremental changes. Our iterative process ensures your website stays relevant and appealing to your customers.
A framework is a platform for developing software applications. It provides the foundations for a website's codebase.
We regularly use Squarespace and WIX, both front-end frameworks that allow for a lot of visual customisation but with little room for anything complex. We also use WordPress for those clients who want flexibility in the form of plugins.
For clients who want something truly unique, we offer a full stack service based on our proprietary framework. Our full stack option includes e-commerce, accessibility and multilingual support as standard.
Website creation consists of two parts: design (front-end) and development (back-end). Full stack refers to both collectively.
Our full stack model means we provide a complete technical solution that includes everything from managing the servers that host your website, to exploring your brand and designing your logo.
Every website has a host - a computer that stores all of the text, images and videos that are found on the website. When users tries to access your website, they download the required files from this host. Websites can also be hosted on the cloud - a collection of computers all working towards a collective goal.
We work predominantly on frameworks that provide their own hosting (Squarespace, WIX), or on our own framework hosted on the Google Cloud. This means your website is hosted professionally and securely, to make sure no one can shut you down or steal your data.
SEO or Search Engine Optimisation is the process of increasing a website's visibility on search engines such as Google.
We ensure every page has a search engine readable description that translates directly to your website's Google entry. By controlling which pages the search engines prioritise, we improve your website's traffic and positioning.
UI/UX refers to User Interface and User Experience. UI defines the size, colour and position of every element on a website, as well as the colour schemes and fonts. Good UI is defined by a unified visual aesthetic across every page.
UX is closely linked to UI, referring to the way in which users interact with your website's layout. Good UX allows for intuitive and seamless website navigation.
We leverage both UI and UX to make beautiful and interactive websites your customers will remember.
When websites and web tools are properly designed and coded, people with disabilities can use them. Making the web accessible benefits individuals, businesses, and society. Currently less than 10% of the internet abides by the international web accessibility standards of WCAG 2.1.
Accessibility is a cornerstone of every website we make. We do our utmost to abide by all of the guidelines and best practices outlined in the WCAG 2.1 Guidelines.
Web interactivity describes the way in which websites communicate with users. An interactive website includes elements which can be actively engaged by the user to provide a better user experience.
We pay careful attention to little interactions that go a long way - a slight change in opacity when you hover over a link shows you it's ready to be clicked.